Diversity, Equity, and Inclusion Campaign
(YMCA)

The award-winning* DEI Campaign represented a year-long effort to promote YMCA of Greater Richmond's Diversity, Equity, and Inclusion efforts (both internally and externally). It featured original illustrations and included a wide variety of print and digital assets: from brochures, posters, banners, to social posts. The overarching theme of Richmond’s DEI campaign: For a United Us. This is the umbrella under which all other DEI work lives. It’s all part of the Y's DNA: Diversity, Inclusion and Humanity. 

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*Winner, YMCA of the USA's 2022 Communications Champion for Inclusion award.

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